Money shot.

A while back our client The Chronicle Herald came to us and said they wanted a promotion to help drive individual paper sales for October - for some reason a typically slow month for newspapers. They gave us a budget of $15,000 and asked us to first come up with a good promotion and then to advertise that promotion. Well, Jon, Ryan and I got together and decided that what people really want the most is cash. So we said, "hey, why not give away 500 bucks a day?" The client bought off on it and away we went. Below you will see the billboard and print ad we came up with to sell it.